DataMentors Acquires V12 Group to Form Omnichannel Data Powerhouse

Company Will Rebrand Under the Name V12 Data

DataMentors, LLC (, a leading Data-as-a-Service company, today announced the acquisition of premium marketing data provider V12 Group ( The combined company, which will rebrand under the name of V12 Data, combines the strengths of two of the most respected names in the data industry to deliver integrated omnichannel data products and services.

The new V12 Data is led by DataMentors’ CEO Anders Ekman. DataMentors, long a leader in marketing technology, acquired marketing data provider Relevate Group in 2015. The V12 Group acquisition is another important milestone in the company’s journey to become the preeminent marketing data company. Headquartered in Red Bank, NJ, V12 Group has proven itself to be a force in omnichannel data, highlighted by its digital data business. V12 Group has also created an industry-recognized data access platform which will make the delivery of the combined company’s data products faster and easier than ever before.

According to Ekman, “V12 Group has established a market-leading position in providing brands with rich data sets including consumer and digital data powered by a strong technology platform.  This acquisition is a great opportunity to combine V12 Group’s assets with DataMentors’ powerful data products such as Relevate Auto, Telematch, and our first party data management business.”

V12 Group’s founder Paul Chachko states, “The combination of these assets presents all existing and potential clients with one of the most accurate and broadest data sets available. I’m proud of what we built at V12 Group and look forward to following the company’s success.”

V12 Data’s omnichannel products have breadth and depth and  include 210 million consumer contacts with full postal address, 180 million VINs, 208 million consumer emails, 150 million connected consumers across 1,500 audience segments, 240+ million device IDs and the ability to identify customers and prospects and unify addressable identities across all devices and channels.

Financial partners to the company in this transaction include original DataMentors investor Brook Venture Partners of Wakefield, MA; current DataMentors investors Bay Capital Investment Partners of Providence, RI and Spring Capital Partners of Baltimore, MD; and new investor AB Private Credit Investors of Austin, TX.

ABRY Partners of Boston, MA, a current V12 Group investor, has joined the investor group in V12 Data.  John Hunt, Managing Partner of ABRY and new Board Member of V12 Data, said of the transaction, “We’re excited to be involved in the evolution of the V12 Group to V12 Data, and are confident in the game-changing potential of the company”.

“Data has become the fuel that drives competitive advantage for today’s marketers. The integration of unparalleled data products and synergies between DataMentors and V12 Group create an end-to-end player that is truly unique in today’s market,” said Ned Williams, Chairman of the Board and partner at Brook Venture.  “We are delighted to help the company on its mission and welcome ABRY and AB to the investor group”.

Jordan Edmiston Group (, a prominent, independent investment bank for the global media, information, marketing, software and tech-enabled services sectors, headquartered in New York, NY, was the advisor for this transaction.

Spring Capital Partners makes Investment in Rita’s

Spring Capital Partners III, L.P. ( invested $5.5 million of subordinated debt with a warrant in Rita’s Franchise Company (“Rita’s” or “the Company”), a portfolio company of Falconhead Capital, LLC. The proceeds were used to refinance existing debt and to fund Rita’s growth plans over the next 5 years. Spring Capital made its investment in conjunction with senior financing provided by SunTrust Bank, Inc.

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Spring Capital Partners makes Investment in Ingo

Spring Capital Partners III, L.P. committed $7.0 million of subordinated debt with warrants to Ingo Money, Inc. (“Ingo Money” or “the Company”). The Company will use the proceeds to fund the growth of the recently launched Good Funds Network, a mobile platform that enables customers to convert checks of all kinds into immediate, irreversible digital funds which can be dispensed or transferred virtually anywhere. Spring Capital made its investment in conjunction with follow-on equity from existing investors, including Camden Partners.

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Spring Capital Partners makes Investment in HomeCentris Healthcare

Spring Capital Partners III, L.P. made a $2.375 million subordinated debt and preferred equity investment in HomeCentris Healthcare, LLC (“HomeCentris”), an entity created to acquire Personal Home Care, Inc., Maryland Home Health, LLC, and Community Health Center, LLC. The proceeds were used to facilitate the acquisitions in conjunction with equity invested by Matt Auman and Tim Trybus, two seasoned healthcare executives who have assumed the roles of CEO and CFO, respectively. Interprise Partners sponsored the transaction while the Sellers rolled significant equity and remain involved in the businesses.

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Dermatology Associates Expands to Kansas City Area

Dermatology Associates, a Candescent Partners company and a leader in dermatology care, announced that Dermatology & Skin Cancer Center (DSCC) has joined the company.

The combined organization and its 25 physicians will now provide dermatology services via 14 locations in Texas, Kansas and Missouri, handling nearly 150,000 patient visits this year.

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Outcome Capital Places Recapitalization and Growth Financing for Monster Media, Inc.

mmOutcome Capital, LLC announced today that it acted as placement agent on a private placement of subordinated debt and preferred equity in Monster Media, LLC,  the world’s leading interactive digital out-of-home (“DOOH”)  media company.  The capital was provided by Spring Capital Partners, L.P., and C3 Capital Partners, L.P.    Outcome Capital served as exclusive financial advisor to Monster Media.

“Monster Media is an industry leader delivering dynamic and impactful interactive media across a broad range of platforms,” said Bob Stewart, Managing Partner of Spring Capital. “The company’s experienced management team has a track record of strong financial performance and digital advertising innovation, making Monster Media an excellent fit for Spring Capital.”

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Airbus Completes Acquisition of Metron Aviation

“Metron Aviation has a proven track record of introducing new ATM capabilities that improve the efficiency and safety for the global aviation industry,” said Eric Stefanello, CEO of Airbus ProSky. “Airbus is delighted to welcome Metron Aviation into the Airbus family and is committed to fostering the continued innovation and successful partnerships with the FAA and other industry leaders that will help shape the future of air transportation worldwide.” Airbus ProSky is a subsidiary created to pursue Airbus’ strategy in ATM development and enhancement.

“Airbus shares our dedication to the success of NextGen and SESAR as well as a collaborative approach to working for our customers’ success,” said Dave Ellison, CEO of Metron Aviation. “As part of Airbus, we are positioned better than ever to help aviation industry leaders around the world harmonize air traffic to improve predictability, reduce delays and improve environmental sustainability.”

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